So you hire an SEO agency to do some work for you. Well now what? Should you just trust them at all times with everything SEO, anticipating that their SEO magic will instantly skyrocket your rankings on the search engines as they work their magic? No. Instead you need to learn exactly what they are doing, particularly during the initial few months of their contract.
There’s a lot to be aware of when it comes to SEO agencies and their linkbacks to your site. If an SEO company works with a manual penalty, one of the first things you will see is that they are giving kickbacks to hundreds if not thousands of sites. This is a very unnatural thing to see, and you may very well question why a company would be doing this. A more natural reaction would be to see the number of links from these hundreds of linkbacks decrease, but this is not what happens. In fact, the number of linkbacks actually increases slightly, but only in the early days of the relationship when it seems the SEO agency has been successful in its linkbacks.
The reason behind this strange phenomenon is that SEO agencies often use what are called “off-page optimization techniques” for optimizing your site. These are techniques like writing very long articles, submitting them to article directories, etc., which are considered by SEOs to be off-page optimization methods. However, these techniques only help you climb the organic ranking ladder by means of the links from the directories and other websites. Once you’ve submitted your article, for instance, you immediately hit a dead end, because the keywords used are not ones that will help your website achieve much, if any, ranking success.
The problem that many companies run into when working with an SEO service provider of this nature is that they try to implement what are known as “off-page” optimization strategies. Unfortunately, while these tactics may prove effective in driving traffic to your website, they are not very effective when it comes to achieving a top-notch SERP (search engine results page). What’s more, because many of these “off-page” strategies are not well supported by analytics software, and because there is no clear connection between what your customers are searching for and the keywords they are using, many customers get frustrated with the SEO agency. When a client gets frustrated, it is usually because the search engine optimization results they receive are low in value. The SEO agency’s support team doesn’t help when it comes to analytics, so the frustrated customer decides to go elsewhere for their help.
The good news for business owners is that there is another solution available to them that can solve their problems with their SEO agency quite easily. You don’t have to rely on a third party company to do your SEO marketing work for you! You can do it all yourself – from starting your business, to running your online marketing campaign, to ensuring that your website’s PPC campaigns are effective, you can do it all yourself, all by yourself. This is the beauty of a digital marketing agency that understands how to use social media marketing to achieve online visibility for their clients.
By understanding what your users want, what they need, and how to deliver the best practices to your customers in order to achieve a top SERP for your business, you will gain more insight into which strategies are working for your competitors, and which aren’t. This knowledge allows you to make smarter business decisions based on your user experience. Instead of spending money on an SEO agency that continues to employ questionable tactics, hire an agency that focuses on providing you with the best practices so you can improve your business growth. You’ll be able to focus on growing your business and earning more money instead of dealing with the SEO agency’s hassles. This is the smart way to find the best agency that can maximize your user experience.